The Spirit of Salud

Led creative for Casa Azul Orgánico tequila’s flagship campaign, The Spirit of Salud, spotlighting its additive-free, organic roots, and heritage. A heritage best embodied by Mexican actress, Eiza González—providing much-needed authenticity in the realm of the celebrity-backed tequila.

CLIENT | CASA AZUL ORGANICO TEQUILA
AGENCY | FOUNDERS NEW YORK

Chief Creative Officer: Checha Agost Carreño

Chief Operations Officer: Tanya De Poli

Creative Directors: Kristin Mizushima & Katie Reid
Art Direction: Angel Cedeño, Alina Stopello
Director: Francisco Diz
Production: Canoa Films Co. // TooManyMuch
Edit: Canoa Films Co.