Teen Vogue
Unfinished
Teen Vogue & the Case for Her wanted to challenge ideas surrounding female pleasure and encourage girls to demand more. How can we get people to care? Show just how unsatisfying it is to not finish by using something universally understood: music.
D&AD New Blood Winner | Graphite Pencil
Clio Music Awards Winner | Bronze
THE HIS + HERS ALBUM
To illustrate the pleasure gap, Shawn and Camila will release Sex,a collective made up of 2 albums, His & Hers. Except every song on Hers will be “unfinished.”
THE TAKEOVER
Sex will appear on all Teen Vogue media channels.
THE SPOTIFY SURPRISE
Fans will see how Hers tracks only play for 30 seconds, while His finishes.
THE REACTION
Buzz generated over the shock and confusion surrounding the album.
THE REVEAL
To explain to fans and call attention to the issue, Camila and Shawn will go on IG Live.
THE PETITION
Fans and even celebs demand the finished album.
THE CONCERT
The songs finish now. The women do too. Proceeds go to The Case for Her.
Team: Kristin Mizushima // Maidenly Pham // Vanessa Bittante