IBM // Fantasy Football
You Don’t Need Luck.
You Just Need Watson.
Every fantasy football fan has their favorite game day superstition that they swear by. But what if there was something just as powerful to help them win? Retire your good luck charm with Watson, IBM’s AI technology on the ESPN Fantasy Football app this season.
agency | ogilvy new york
Executive Creative Directors: Jeff Curry, Jon Wagner
Team: Blas Madera, Andy Green, Kristin Mizushima, Maidenly Pham
Directed by Terri Timely. Edited by Arcade Edit. Post-production by Artjail.