You Don’t Need Luck.
You Just Need Watson.

Every fantasy football fan has their favorite game day superstition that they swear by. But what if there was something just as powerful to help them win? Retire your good luck charm with Watson, IBM’s AI technology on the ESPN Fantasy Football app this season.

CLIENT | IBM
agency | ogilvy new york

Executive Creative Directors: Jeff Curry, Jon Wagner

Team: Blas Madera, Andy Green, Kristin Mizushima, Maidenly Pham

Directed by Terri Timely. Edited by Arcade Edit. Post-production by Artjail.