Lipton Made a Hard Iced Tea? Obviously.

Obviously, the sky is blue. Obviously, dogs are cute. Obviously, you’re going to pull a “push” door. Obviously, Leo Dicaprio's next girlfriend will be under 25, excuse me now *28. With over 130 years of tea-making expertise, Lipton’s next move was obvious. We launched the brand with the platform Your Cup of (Hard) Tea and had arguably too much fun playing with absurdly obvious scenarios in the ‘Obviously’ campaign to highlight that there’s nothing more obvious than America’s favorite tea making a hard iced tea.

CLIENT | FIFCO // LIPTON HARD ICED TEA
AGENCY | FOUNDERS NEW YORK

Featured in AdWeek, AdAge, The Drum, Little Black Book, Muse by Clio

Chief Creative Officer: Checha Agost Carreño

Chief Operations Officer: Tanya De Poli

Creative Team: Kristin Mizushima & Katie Reid
Art Direction: Angel Cedeño
Copy Editor: Ted Christodulidis
Director: Robin Comisar
Production: Imposter
Edit: Cut & Run