Unfinished

Teen Vogue & the Case for Her wanted to challenge ideas surrounding female pleasure and encourage girls to demand more. How can we get people to care? Show just how unsatisfying it is to not finish by using something universally understood: music.

D&AD New Blood Winner | Graphite Pencil

Clio Music Awards Winner | Bronze

Featured in Dezeen Magazine

THE HIS + HERS ALBUM

To illustrate the pleasure gap, Shawn and Camila will release Sex,a collective made up of 2 albums, His & Hers. Except every song on Hers will be “unfinished.”

THE TAKEOVER

Sex will appear on all Teen Vogue media channels.

THE SPOTIFY SURPRISE

Fans will see how Hers tracks only play for 30 seconds, while His finishes.

THE REACTION

Buzz generated over the shock and confusion surrounding the album.

THE REVEAL

To explain to fans and call attention to the issue, Camila and Shawn will go on IG Live.

THE PETITION

Fans and even celebs demand the finished album.

THE CONCERT

The songs finish now. The women do too. Proceeds go to The Case for Her.

Team: Kristin Mizushima // Maidenly Pham // Vanessa Bittante