#MakeDryFly

Perrier knows Dry January, a month long alcohol-free challenge, is tough. We saw an opportunity to own the challenge, which few brands in the U.S. were doing. Dry Jan doesn’t have to mean drab, it’s a time for the fabulous to really shine. We gave Twitter some serious motivation all month long.

agency | ogilvy new york

TWITTER VIDEO SERIES

On January 1st we launched a Heart to Remind Tweet Series, where those who liked our tweet would receive a glam, motivational message when they needed it most. On January 17th aka Quitter’s Day, the day Dry Jan participants are most likely to break their streak, we reminded them to keep making dry, fly. For this series of six second videos, I concepted and worked with a green screen animator to bring our extraordinaire world to life.

PHOTOSHOOT

I translated the visual world from our videos to stills and gifs so our talent and Perrier could #makedryfly cross-platform.
This content was used by our partners at Amazon and Walmart, and on our other social channels.